In March 2024, I launched a landing page for CRUSH, my innovative AI Voice Recorder, and announced its upcoming Kickstarter debut in early summer. Leveraging my X account, I engaged followers with insights into CRUSH’s development, its functionalities, and its target audience, utilizing content strategies from Ross Simmonds' book, Create Once, Distribute Forever. This approach emphasizes efficient content use across platforms tailored to our audience, significantly saving on ad spend and enhancing audience understanding. This strategic content placement and adaptation across media forms, like videos, blog posts, and shorts, not only amplified our message but also deepened user engagement, proving vital for our early success.