Product development (PD) is the heartbeat of our company. We primarily focus on solving problems, and sometimes that becomes a design challenge, and other times it is creating a product for a new category.

PD is also part of our brand development and manufacturing. We develop products to be optimized for shipping, material handling, and end-user experience. An example would be to optimize a product shape to better fit more units onto a pallet thereby increasing margin and profitability.

PD is something I do well. I have instinctual design sense, and I understand how to translate the idea of a solution into a physical product. I also have designed much of the packaging (physical and artwork) for our products, and instruction manuals. We work to a high design standard which is evident in our product designs.

However, my primary role at the company is CEO. Find out more here.